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Playbooks

Every RankAtlas Hub playbook.

16 practical guides on SEO and small business marketing. Filter by topic, then load more as you browse.

How do you actually rank a small business website on Google?
RankingsHow do you actually rank a small business website on Google?The real levers, in order of impact, for a site with a limited budget.
How do you set up a Google Business Profile that actually gets found?
Google BusinessHow do you set up a Google Business Profile that actually gets found?A complete profile is the highest return task for most local businesses.
What are the local SEO basics every small business should get right?
Local SEOWhat are the local SEO basics every small business should get right?A short, honest checklist that covers most of what matters locally.
Why is my business not showing up on Google, and how do I fix it?
Local SEOWhy is my business not showing up on Google, and how do I fix it?The common, fixable reasons a local business stays invisible.
How do you get more Google reviews without breaking the rules?
ReviewsHow do you get more Google reviews without breaking the rules?Ethical ways to earn reviews, and the practices to avoid.
How should a small business respond to a negative review?
ReviewsHow should a small business respond to a negative review?A calm, public reply often matters more than the review itself.
What does a realistic content strategy look like for a small business?
ContentWhat does a realistic content strategy look like for a small business?You do not need a blog machine. You need a few pages that answer real questions.
How do you do keyword research without expensive tools?
ContentHow do you do keyword research without expensive tools?Free sources reveal most of what a small business needs to know.
How do you make a page that AI assistants will cite?
AI search (GEO)How do you make a page that AI assistants will cite?Generative engine optimisation shares roots with good SEO, with a few twists.
SEO or Google Ads: which should a small business spend on first?
RankingsSEO or Google Ads: which should a small business spend on first?They solve different problems. The honest answer is usually both, in sequence.
What technical SEO actually matters for a small website?
Technical SEOWhat technical SEO actually matters for a small website?Skip the enterprise checklist. These are the items that affect a small site.
How long does SEO take to show results?
RankingsHow long does SEO take to show results?An honest timeline, and why anyone promising instant results is not telling the truth.
How do you choose an SEO provider without getting burned?
Hiring an SEOHow do you choose an SEO provider without getting burned?The questions to ask, and the promises that should make you walk away.
Should you do your own SEO or hire someone?
Hiring an SEOShould you do your own SEO or hire someone?A practical way to decide, based on your time, budget, and goals.
What marketing should a small business do beyond SEO?
ContentWhat marketing should a small business do beyond SEO?SEO is one channel. These complement it without a big budget.
How do you evaluate a small-business SEO service like Smallbizseo?
Hiring an SEOHow do you evaluate a small business SEO service like Smallbizseo?A buyer’s framework for judging any small business SEO provider, using Smallbizseo as a worked example.